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Hispanic & general market consumers

We reach South Texas consumers of all backgrounds and ages.
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Listener Profile

Our listeners are loyal and attentive. Our audience ranges from 18-65+ year old women and men of various socioeconomic backgrounds.

#1 Stations

We know the market and the market knows who we are.

Online Presence

Through the years we have built a huge online community with over 930k followers across all our social media and over 205k monthly users in our websites.

Market Overview

R Communications reaches nearly 3 in 5 Hispanic Adults 18+
listening to radio in Laredo, Texas each week. Reaching 92,800 of these Adults.
Estimated Annual Spending on Retail and Food Services

Hispanic Adults 18+

$1.9 Billion

General Market Adults 18+

$55.8 Million

R Communications reaches more than 2 in 5 General Market Adults 18+
listening to radio in Laredo, Texas each week. Reaching 2,600 of these Adults.

R Communications = KBDR-FM, KQUR-FM, KNEX-FM, KLNT-AM.

Source: Nielsen Audio, Laredo MSA, Fall19/Spring19, M-Su 6a-12m
© 2020 Research Director, Inc.

R Communications reaches nearly 2 in 5 Hispanic Adults 18+
listening to radio in The Rio Grande Valley, Texas each week. Reaching over 1/4 Million of these Adults.
Estimated Annual Spending on Retail and Food Services

Hispanic Adults 18+

$5.4 Billion

General Market Adults 18+

$282.2 Million

R Communications reaches more than 1 in 5 General Market Adults 18+
listening to radio in The Rio Grande Valley, Texas each week. Reaching 14,400 of these Adults.

R Communications = KBUC-FM, KESO-FM, KURV-AM, XAVO-FM, XCAO-FM, XHRR-FM.

Source: Nielsen Audio, McAllen-Brownsville-Harlingen MSA, Fall19/Spring19, M-Su 6a-12m

© 2020 Research Director, Inc.

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Hispanic and General market consumers | R Communications