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We can help your business to increase the reach in Facebook.
Facebook is competitive
As the world’s largest social media network, there’s a lot of competition out there. News feed real estate is limited and it would be physically impossible to show users every post from every page they follow. Especially when you consider some pages post multiple times per day. Facebook uses algorithms to determine which content to display in a user’s news feed. According to TechCrunch, Facebook’s algorithm includes several core factors, including how interested a user is in a particular page, how well the post performed in terms of engagement, the type of post (i.e. status, photo, link, etc.), and when it was posted.Facebook doesn’t like free promotion
Even if you’re posting great content your audience engages with on a regular basis, Facebook doesn’t want you promoting your brand for free (that’s what paid ads and sponsored posts are for). In June of last year, Facebook announced they would be reducing organic news feed impressions for brands, in an effort to show users “higher quality content”. They also updated their news feed spam algorithm to penalize brands using manipulative tactics, such as like-baiting and posting frequently circulated content and spammy links.